Content Strategy | Sweetgreen

Remember the feeling of knowing exactly where your food came from and that it was made with the freshest ingredients? At Sweetgreen, we’re all about making that a reality. Sweetgreen is more than a restaurant; it’s a movement focused on wellness and sustainable practices, bringing fresh, healthy salads and bowls straight from farm to bowl.

We started with a deep dive into Sweetgreen’s brand mission and storytelling. Our goal? To enhance Sweetgreen’s social media presence, foster a stronger connection with their community, and elevate their message of sustainability and wellness. Everything we created was designed to attract their ideal audience and spread their mission far and wide 🤩

Conducted a full social media audit to identify growth opportunities

Crafted a consistent posting schedule with engaging content

Designed and posted all graphics, videos, and reels

Proofread all copy for clarity and relatability

Developed a targeted hashtag strategy to maximize reach

Analyzed content performance to drive engagement and refine strategy

Content Creation & Strategy 📸 We focused on creating visually compelling, mission-driven content that showcased Sweetgreen’s dedication to sustainability, fresh ingredients, and health. The content celebrated the brand's core values, highlighting the farmers they partner with, the seasonality of the ingredients, and the wellness aspect of the food.

In just our first month together, we achieved:

+9,961 followers added to Sweetgreen's community

Doubled the number of posts going out each month

Reached 180,273 accounts

Engaged 17,153 accounts

214,290 total impressions

Fast forward 7 months, and we took Sweetgreen’s Instagram community to the next level! Collaborating with Valkyrae, a Twitch streamer, we created a custom salad promo that skyrocketed results, generating 300,000 orders. Through social strategy and targeted influencer marketing, we empowered Sweetgreen’s vision to reach thousands, and the results spoke for themselves!

Data-Driven Growth 📊 Utilizing analytics tools, we consistently monitored content performance to ensure we were meeting key metrics. We tracked engagement, impressions, reach, and follower growth, refining strategies based on these insights to consistently deliver better results.

Results 🌱 In just 7 months, Sweetgreen's Instagram community grew from 100K to over 200K followers! By combining targeted content, influencer collaborations, and a results-driven approach, we saw impressive outcomes:

180,273 accounts reached

214,290 impressions

9961 new followers within the first month

By aligning content with Sweetgreen's mission and tapping into the power of community, we were able to build excitement and significantly increase brand visibility.