The Sampoerna team approached us ahead of the 2022 Soundrenaline event and issued a "challenge" to produce a series of mini campaigns and activations to enliven Soundrenaline 2022. The Sampoerna team provided a brief that this series of events and campaigns must express the framework of "Sustainability," but our team are free to select and arrange the details of the events and campaigns. Live No Trash exists as a result of this backdrop. Sustainability is the core of modern life.

To pursue this eco-friendly gesture, we created a line of digital runs to help achieve this earthy campaign. The keywords created for the backbone of this whole campaign that communicates and seamlessly integrates with various programs, communications, and visual designs are "echoes", "trendy", "introducing", and "bridging". Based on that, we create programs and activations that have the scope of fashion, music, lifestyle and pop culture.

My involvement in this project was creating a pitch deck for clients, creating a suitable design and visual identity, creating content planning and its segments, as well as executing content in various mediums, mainly Instagram Posts and Reels.

Speaking of sustainable fashion, the trend has been enlarging to a strong cult which positively lifts up the awareness and favour to the matter.

Y2Keep is a simple guidance to enlight several brand which engages to the enraging a pleasant movement of sustainability

Here, we’re trying to hook you up with something believable which purely styles out and strongly holds the necessity of sustainability. Check out the reels and find out a snippet of graceful movement empowered by local and international brands. 

DISCover hooks you up with the emerging tunes which sound the old tracks into something brand new.

Throughout decades, music finds ways to recycle itself. The word sustain is amazingly copying up some methods to recreate a piece of music. You must be familiar with the sampling stuff which shouts the all-time finest in such tracks — Madvillain’s ALL CAPS! & Tupac’s “California Love”.

Surely, we can’t deny the fact that recycling is the core of modern sustainable life. You should know better about this promising lifestyle by catching up with the line of “Live No Trash” events.

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Naturally, with Live No Trash's core value fits perfectly into OAT's idea of living to enjoy one self and achieving self-actualization, adapting to eco lifestyle and more, without it being conspicuous.

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As we count on the edge of eco-friendly trends, sustainability is the notch which ties all the substances matter. In so many ways, all the generations are pursuing some purpose regarding some particular recycling movement.

We happen to capture some insightful activities recreating and looking up to the global betterment which involves a number of figures and collective. Spreading on a scale of three big cities in Surabaya, Malang and Denpasar, the steps taken have remarkably shown the venture of creativity in pursuing the glare of sustainability.

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