CASTRARUM - A Personal Project exploring Identity Design

Rafi Abdi El Mateen

Overview

Castrarum Family Camp is a place that provides nature based, environmentally friendly training program services for families, especially young families.
Castrarum Family Camp was built because of recent phenomena, the lack of bonding between children and their parents, both have been faced with many distractions, children from technology that increases moral decline, and parents who are busy working that they forgot the most important job in the world, taking care of their kids.
Therefore, Castrarum Family Camp offers various forms of training programs for children, parents, and families that are targeted at personality development, aims to be aware of the environment, build teamwork, and strengthen relationship between parents and their child through a series of Outbound and Camping which are beautifully packaged in a playful, fun, creative, and educational activities.

The Concept

Castrarum Family Camp has a design concept that is fun, playful, creative, educational, and environmentally friendly.
Vibrant colors used in the Castrarum Family Camp logo is deliberately chosen to create a cheerful impression and mood for children and families, orange symbolizes warmth and joy, blue symbolizes knowledge and intelligence, while purple symbolizes adventure and magic gained from the experience of joining this camp.
The fun, illustrative design, and the use of colors are intended to make Castrarum Family Camp able to give a pleasant impression and memory for the children.
Various Collateral Design, starting from tent, all the way to letter, etc.
Various Collateral Design, starting from tent, all the way to letter, etc.
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Posted Feb 4, 2024

Castrarum is a college assignment that i did a few years ago in visual design course. Here I explore how to create logo, concept, and collateral for a brand.

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