April 2025 Content Calendar for Lighthouse Church Ottawa

As the Communications & Media Lead at Lighthouse Church Ottawa, I developed a full 30-day social media content calendar for April 2025. The goal was to boost engagement, strengthen brand consistency, and align our digital presence with upcoming church series, events, and cultural moments like Easter.

What I delivered:

A strategic content calendar across Instagram, YouTube and TikTok

Custom post types including: sermons recaps, WOC promotional material, quote graphics, reels, and photos

Copywriting for captions, hook lines, and story prompts

Hashtag strategy tailored to our church’s audience

A balance of inspirational, informational, and invitational content to reach both members and visitors

Integration of brand tone, seasonal relevance, and team contributions

This calendar made it easier for our media team to stay consistent, plan ahead, and build meaningful engagement throughout the month, while keeping the focus on community, faith, and next steps.