Lighthouse Ottawa Website Copywriting & Design

I led the website strategy, design, and copywriting for Lighthouse Ottawa’s online presence, creating a modern and inviting digital home that reflects the heart and culture of the church.

Key Contributions: Creative Direction & Brand Alignment – Developed a visual and tonal direction that reflects Lighthouse Ottawa’s vibrant, faith-driven community, ensuring consistency with the church’s identity across all pages. Website Layout & User Flow – Designed a clean, intuitive structure for the site, guiding visitors through key next steps—from joining the Dream Team to planning a visit or watching sermons. End-to-End Copywriting – Wrote all website copy with clarity and warmth, balancing spiritual depth with accessibility for first-time guests and returning members. SEO & Messaging Strategy – Ensured that each page was optimized with clear calls to action, strategic keywords, and language that connects with both the churched and unchurched. Hands-On Execution – Built and refined the website using Squarespace, implementing all designs, edits, and optimizations directly.

This project helped shape Lighthouse Ottawa’s digital first impression, making it easier for people to engage with the church, find community, and take their next steps in faith.