An enterprise-level digital asset storage and deployment platform which utilises multi-party computation (MPC) technology to remove the need for a traditional private key. This allows trading firms and institutions to easily manage and collaborate across multiple investment funds and wallets in ways not previously possible in the blockchain/crypto space.

As Part 1 of the Qredo project came to an end, I agreed to join in a permanent capacity, as their new Head of Product Design.

In addition to helping lead the charge towards $80 million of investment, billions in AUM, and millions in daily transactions, I was in charge of building and leading a diverse and happy design team who would work tirelessly to ensure that the product experience was loved and appreciated by our customers.

It may seem odd to see the end of one's time at a company as a fresh start, but during this time at Qredo, my team and I were the pioneers of a project that would go about completely re-platforming the entire customer-facing suite of apps.

Amid generally positive customer feedback, we initiated a process of asking ourselves some pretty straightforward questions about the state of the product. With our culture of mutual trust and freedom to express ourselves honestly, we discovered some relatively severe issues that we wanted to explore further. A team-wide side-of-desk project was initiated, and over the following weeks and months, we toiled through unravelling loads of existing UX patterns and worked on ways things could be improved.

With each newly discovered issue, a broader question of the long-term scalability of the product came to the fore, and with key product and engineering colleagues, a new project and team, "Purple Rain", was formed.

Purple Rain would propose an entirely new platform, which would affect a complete rebuild of the FE and BE backend architecture and introduce a brand new user experience and overarching design system.