Nutopia • Brand & Packaging Design

Nutopia is a fun and vibrant peanut butter brand targeting millennials and Gen Z. Inspired by the disco era and Memphis design, the logo features a peanut as a disco ball, paired with playful typography and bold colors.

The packaging stands out on shelves with its energetic, eye-catching design, setting it apart from more traditional brands.

The slogan "Spread the party, bite by bite" reinforces the brand’s lively, fun personality, making it the go-to choice for adventurous consumers.