Nutopia • Brand & Packaging Design
Ali B.
Nutopia is a fun and vibrant peanut butter brand targeting millennials and Gen Z. Inspired by the disco era and Memphis design, the logo features a peanut as a disco ball, paired with playful typography and bold colors.
The packaging stands out on shelves with its energetic, eye-catching design, setting it apart from more traditional brands.
The slogan "Spread the party, bite by bite" reinforces the brand’s lively, fun personality, making it the go-to choice for adventurous consumers.
Like this project
Posted Nov 29, 2024
Nutopia is a fun and vibrant peanut butter brand targeting millennials and Gen Z. Inspired by the disco era and Memphis design.
