Casa Rolio Brand Refresh and Packaging System

Casa Rolio is a UK home and lifestyle brand focused on practical pieces with a soft, contemporary feel. I refreshed the brand language and built a packaging system that works across multiple product families, while preparing both digital and print assets for a smooth rollout. My role: Creative direction, brand design & strategy, packaging. Scope: Visual refresh, color and type system, iconography, packaging structure and graphics, basic brand guidelines Tools: Illustrator, InDesign, Photoshop.