Casa Rolio Brand Refresh and Packaging System
Ali B.
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Posted Oct 15, 2025
Brand refresh and packaging system for Casa Rolio, a UK home and lifestyle brand.
Casa Rolio:
Brand refresh and packaging system for a modern home label
A concise, warm visual identity and a modular packaging kit that scales across SKUs without losing charm.
Overview
Casa Rolio is a UK home and lifestyle brand focused on practical pieces with a soft, contemporary feel. I refreshed the brand language and built a packaging system that works across multiple product families, while preparing both digital and print assets for a smooth rollout.
My role: Creative direction, brand design & strategy, packaging.
Scope: Visual refresh, color and type system, iconography, packaging structure and graphics, basic brand guidelines
Tools: Illustrator, InDesign, Photoshop.
