Casa Rolio Brand Refresh and Packaging System by Ali B.Casa Rolio Brand Refresh and Packaging System by Ali B.

Casa Rolio Brand Refresh and Packaging System

Ali B.

Brand Design

Brand Strategist

Packaging Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Home & Garden

Casa Rolio: Brand refresh and packaging system for a modern home label

A concise, warm visual identity and a modular packaging kit that scales across SKUs without losing charm.

Overview

Casa Rolio is a UK home and lifestyle brand focused on practical pieces with a soft, contemporary feel. I refreshed the brand language and built a packaging system that works across multiple product families, while preparing both digital and print assets for a smooth rollout. My role: Creative direction, brand design & strategy, packaging. Scope: Visual refresh, color and type system, iconography, packaging structure and graphics, basic brand guidelines Tools: Illustrator, InDesign, Photoshop.