Casa Rolio Brand Refresh and Packaging System by Aline BrantisCasa Rolio Brand Refresh and Packaging System by Aline Brantis

Casa Rolio Brand Refresh and Packaging System

Aline Brantis

Brand Designer

Brand Strategist

Packaging Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Home & Garden

Casa Rolio: Brand refresh and packaging system for a modern home label

A concise, warm visual identity and a modular packaging kit that scales across SKUs without losing charm.

Overview

Casa Rolio is a UK home and lifestyle brand focused on practical pieces with a soft, contemporary feel. I refreshed the brand language and built a packaging system that works across multiple product families, while preparing both digital and print assets for a smooth rollout. My role: Creative direction, brand design & strategy, packaging. Scope: Visual refresh, color and type system, iconography, packaging structure and graphics, basic brand guidelines Tools: Illustrator, InDesign, Photoshop.

<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="UTF-8"/>
  <meta name="viewport" content="width=device-width, initial-scale=1.0"/>
  <link href="https://fonts.googleapis.com/css2?family=Playfair+Display:wght@900&family=Nunito:wght@600;700&family=Signika:wght@400&display=swap" rel="stylesheet"/>
  <style>
    * { margin:0; padding:0; box-sizing:border-box; }
    body { background:#b6252c; }

    .cover {
      background: #b6252c;
      min-height: 100vh;
      display: flex;
      flex-direction: column;
      justify-content: flex-end;
      padding: 0 0 64px 72px;
      position: relative;
      overflow: hidden;
      font-family: 'Nunito', sans-serif;
    }

    .bg-pat {
      position: absolute;
      top: 0; right: 0;
      width: 420px; height: 420px;
      background:
        conic-gradient(#ef7e4e 90deg, #f6bfd9 90deg 180deg,
                       #ef7e4e 180deg 270deg, #f6bfd9 270deg)
        0 0 / 46px 46px;
      opacity: .15;
    }

    .eyebrow {
      font-family: 'Signika', sans-serif;
      font-size: 12px;
      letter-spacing: .2em;
      text-transform: uppercase;
      color: #f7a689;
      margin-bottom: 20px;
    }

    .logo {
      font-family: 'Playfair Display', serif;
      font-size: 120px;
      font-weight: 900;
      color: #f6bfd9;
      line-height: .9;
      letter-spacing: -.03em;
    }

    .tagline {
      margin-top: 24px;
      font-size: 16px;
      font-weight: 600;
      color: #f7a689;
      letter-spacing: .05em;
    }

    .tags {
      margin-top: 14px;
      display: flex;
      gap: 10px;
      flex-wrap: wrap;
    }

    .tags span {
      font-family: 'Signika', sans-serif;
      font-size: 11px;
      letter-spacing: .12em;
      text-transform: uppercase;
      color: rgba(255,255,255,.45);
      border: 1px solid rgba(255,255,255,.2);
      padding: 5px 14px;
      border-radius: 40px;
    }

    .credit {
      position: absolute;
      bottom: 28px; right: 48px;
      font-family: 'Signika', sans-serif;
      font-size: 11px;
      letter-spacing: .1em;
      text-transform: uppercase;
      color: rgba(255,255,255,.2);
    }
  </style>
</head>
<body>
  <div class="cover">
    <div class="bg-pat"></div>
    <div class="eyebrow">Brand Identity &amp; Packaging — Rebranding</div>
    <div class="logo">Rolio</div>
    <div class="tagline">Casa Rolio · DTC Home &amp; Lifestyle Brand</div>
    <div class="tags">
      <span>Branding</span>
      <span>Packaging</span>
      <span>Visual Identity</span>
      <span>DTC</span>
    </div>
    <div class="credit">Aline Brantis · 2025</div>
  </div>
</body>
</html>

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Posted Oct 15, 2025

Brand refresh and packaging system for Casa Rolio, a UK home and lifestyle brand.

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Casa Rolio Brand Refresh and Packaging System

Casa Rolio: Brand refresh and packaging system for a modern home label

Overview

Challenges

Challenges