Bobble Us • Brand and Illustration System

A gentle, playful identity with a modular world of illustrations that supports neurodiverse children and their caregivers.

Bobble Us is an affirming social stories app for young children. Content is created with therapists and educators. I developed a friendly brand system, a mascot illustration language, and graphic assets that make the product feel safe, warm, and easy to navigate.

My role: Creative direction, brand design, illustration, asset design, mascot development, guidelines; Scope: Identity system, color and type, iconography, illustration library & mascot; Tools: Adobe Illustrator, Adobe Photoshop, Adobe Indesign.