Bobble Us • Brand and Illustration System
Ali B.
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Posted Oct 15, 2025
A gentle, playful identity with a modular world of illustrations that supports children and their caregivers.
Bobble Us: Inclusive kids brand and illustration system
A gentle, playful identity with a modular world of illustrations that supports neurodiverse children and their caregivers.
Overview
Bobble Us is an affirming social stories app for young children. Content is created with therapists and educators. I developed a friendly brand system, a mascot illustration language, and graphic assets that make the product feel safe, warm, and easy to navigate.
My role: Creative direction, brand design, illustration, asset design, mascot development, guidelines;
Scope: Identity system, color and type, iconography, illustration library & mascot;
Tools: Adobe Illustrator, Adobe Photoshop, Adobe Indesign.