Fanola Haircare UGC ad | Amazon Ads Italy

How do you show what a haircare product does? Put the result on camera and let the people who use it have a say.

I created this video for distribution across Amazon channels through Amazon Ads. It brings together live-action footage of models, user-generated content and animated graphics. The studio shots put the hair colour and finish front and centre. On-screen review graphics bring the customer’s voice into the edit, connecting what viewers see with what people notice when they use the product.