PUMA Eyewear | Official launch & challenge teaser

The challenge starts there. Young challengers, a ball and footballer Choupo-Moting.

I created the official teaser for the launch of PUMA’s new eyewear collection. The video played on in-store screens as part of a challenge launched across PUMA stores worldwide. I built a dynamic edit around the interplay between raw footage and 3D environment, so even a shopper catching a few seconds could see the product in action and get curious about the challenge.