Alama Haircare commercial | Amazon Ads Italy

Hair has a way of stealing the shot. A turn of the head can show off colour, texture and movement in a single beat.

The Alama spot combines live-action footage of models with UGC, stock, AI motion and motion graphics. I cut between the polish of the studio shoot and the immediacy of the creator clips, using graphics and AI tools to bring the product back into focus. That shift in rhythm gives Alama its own voice within a shared campaign format.