Epta | A 360° Selfie from Inside the Brand

What if the people behind a brand could turn the camera around and show you how it all works?

For Epta, we used AI to animate real photographs and create a 360° selfie orbit. As the viewpoint swings around, the people in the frame stay at the heart of the story. The selfie draws you in through a familiar face. The orbit invites you to look beyond it and discover the work behind the brand.

It is designed as a repeatable format. A brand can use the same move to follow a product from an engineer’s desk to the production floor, introduce the people behind a launch, or reveal a part of the business its customers rarely see. Each orbit starts with a person and gives the viewer something new to discover.