A very good friend of mine, someone I’ve known for years, is...
Melvin Freeman
A very good friend of mine, someone I’ve known for years, is getting married. He reached out, asking me to create a save-the-date. But as a branding-oriented guy, I told him, “No, this isn’t what you want; you want something more.”
I explained that a wedding design should go beyond an announcement. It’s about creating a cohesive experience, where every element, from the invite to the décor, connects back to the couple’s story and theme.
He sent me some samples, but they were far from the wedding color palette. I told him, “Let me handle the design.” My advice: don’t choose colors just because you admire them; stay true to your palette. Just as décor complements the wedding dress, everything should align beautifully, from the invites to the signage and more.
Here are 2 samples of the Save the Date. I will share more soon.
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Posted Oct 19, 2025
A very good friend of mine, someone I’ve known for years, is getting married. He reached out, asking me to create a save-the-date. But as a branding-oriented...
