Melvin Freeman
Brand & Graphic Designer for hire
Ready for work
Melvin is ready for their next project!
A very good friend of mine, someone I’ve known for years, is getting married. He reached out, asking me to create a save-the-date. But as a branding-oriented guy, I told him, “No, this isn’t what you want; you want something more.”
I explained that a wedding design should go beyond an announcement. It’s about creating a cohesive experience, where every element, from the invite to the décor, connects back to the couple’s story and theme.
He sent me some samples, but they were far from the wedding color palette. I told him, “Let me handle the design.” My advice: don’t choose colors just because you admire them; stay true to your palette. Just as décor complements the wedding dress, everything should align beautifully, from the invites to the signage and more.
Here are 2 samples of the Save the Date. I will share more soon.
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Thrilled to share the new identity for VAI HAUS, a premium Pilates sanctuary in Liberia.
We built a Grounded Luxury system:
The Vibe: Expertise meets serenity.
The System: Pairing Big Caslon and Gravita GEO for sophisticated consistency.
The Local Touch: Integrating Liberian names (Bassa Basket) into a global framework.
This identity is built for precision and growth. Full case study coming soon! Feedback welcome. #BrandIdentity #PilatesStudio #LuxuryBranding #WellnessDesign #VaiHaus #Liberia #GroundedLuxury #CreativeDirection #BrandingDesign
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MySusu - Mobile Money UX for Liberia 🇱🇷
Designed fintech dashboards for dual-currency economy (USD/LRD).
Featured:
Home - Quick access grid (Transfer, Mobile Money, Susu Groups), transaction history
Savings - Goal tracking with visual progress, auto-save scheduling
Pay Bills - 5% cashback banner, provider logos, organized categories
Design: Clean cards, 20px spacing, dark navy CTAs for thumb reach, contextual colors, and 5-tab navigation.
Building digital finance that respects local payment culture.
Feedback welcome, Much to improve on!
#MobileUX #FintechDesign #AfricanTech #UIDesign
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Evergreen Africa Holding Brand Guideline
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Agronova Brand Identity
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ECO Climate Initiative Visual Design
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ExpressDrop Visual Identity Design
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Social Media flyer Design
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