Melvin Freeman
Brand & Product Designer for hire
Ready for work
Melvin is ready for their next project!
Thrilled to share the new identity for VAI HAUS, a premium Pilates sanctuary in Liberia.
We built a Grounded Luxury system:
The Vibe: Expertise meets serenity.
The System: Pairing Big Caslon and Gravita GEO for sophisticated consistency.
The Local Touch: Integrating Liberian names (Bassa Basket) into a global framework.
This identity is built for precision and growth. Full case study coming soon! Feedback welcome. #BrandIdentity #PilatesStudio #LuxuryBranding #WellnessDesign #VaiHaus #Liberia #GroundedLuxury #CreativeDirection #BrandingDesign
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MySusu - Mobile Money UX for Liberia 🇱🇷
Designed fintech dashboards for dual-currency economy (USD/LRD).
Featured:
Home - Quick access grid (Transfer, Mobile Money, Susu Groups), transaction history
Savings - Goal tracking with visual progress, auto-save scheduling
Pay Bills - 5% cashback banner, provider logos, organized categories
Design: Clean cards, 20px spacing, dark navy CTAs for thumb reach, contextual colors, and 5-tab navigation.
Building digital finance that respects local payment culture.
Feedback welcome, Much to improve on!
#MobileUX #FintechDesign #AfricanTech #UIDesign
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Evergreen Africa Holding Brand Guideline
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Agronova Brand Identity
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ECO Climate Initiative Visual Design
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ExpressDrop Visual Identity Design
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Social Media flyer Design
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