Thrilled to share the new identity for VAI HAUS, a premium P... by Melvin FreemanThrilled to share the new identity for VAI HAUS, a premium P... by Melvin Freeman

Thrilled to share the new identity for VAI HAUS, a premium P...

Melvin Freeman

Brand Design

Director of Photography

Creative Designer

Adobe Illustrator

Adobe Photoshop

Figma

Thrilled to share the new identity for VAI HAUS, a premium Pilates sanctuary in Liberia.

We built a Grounded Luxury system:

The Vibe: Expertise meets serenity.

The System: Pairing Big Caslon and Gravita GEO for sophisticated consistency.

The Local Touch: Integrating Liberian names (Bassa Basket) into a global framework.

This identity is built for precision and growth. Full case study coming soon! Feedback welcome. #BrandIdentity #PilatesStudio #LuxuryBranding #WellnessDesign #VaiHaus #Liberia #GroundedLuxury #CreativeDirection #BrandingDesign

Like this project

Posted Oct 17, 2025

Thrilled to share the new identity for VAI HAUS, a premium Pilates sanctuary in Liberia. We built a Grounded Luxury system: The Vibe: Expertise meets serenit...

Likes