Beach House - Resort Branding
Safvan Madhupurwala
ABOUT THE BRAND:
A special Hotel & Spa has recently opened its doors in Hawaii. Two young boys have taken on the exciting venture of opening a Beach House on a tranquil and secluded beach. Their aim is to provide an exclusive experience for guests, offering a unique combination of a hotel and spa. It's a place where visitors can unwind, rejuvenate, and find ultimate relaxation amidst the beautiful beach setting.
Starting out by defining the Brand Values:
• Calm • Luxury • Tropical
COLOR PALETTE
Our aim was to design a palette that captured the vibrant tropical essence of Hawaii and the ocean. The colors chosen evoke a sense of tranquility and luxury, inspired by the natural elements found in the surroundings like the ocean, forests, palm trees, and sand.
The palette prominently features shades of green, which symbolize the lush tropical nature and set the overall tone for the environment. These colors harmonize together to create a captivating ambiance that transports you to the serene and idyllic paradise of Hawaii.
PRIMARY LOGO
The main logo consists of a harmonious blend of an icon and a wordmark. The icon is thoughtfully crafted, incorporating elements from the resort's natural surroundings and its location. It features a palm tree, water, and sun, which symbolize the essence and concept of the resort.
To give the logo a sense of luxury, elegance, and modernity, a serif typography was selected. The use of serifs adds a refined touch, elevating the overall aesthetic of the resort's brand identity.
The icon itself is designed with careful attention to detail, allowing it to be effectively utilized even in smaller spaces without losing its beauty and impact. Its versatility ensures that the resort's visual identity remains consistent across various applications.
The combination of the icon and the chosen typography results in a distinctive and visually appealing logo that captures the premium, elegant, and modern essence of the resort.
