A fulltime Consultat with sploot

Robin Singh

Marketing Strategist

Product Manager

Community Manager

Freshworks

Mixpanel

WebEngage

Building a Robust Community & Driving Strategic Growth for Sploot

Project Duration: March 2022 – Present

sploot is a community-driven full-stack platform catering to dog parenting by providing food, services (vet-on-call, walking, grooming, training), and a like-minded community of dog parents and experts. My involvement with Sploot has spanned two roles: leading Community & Product initiatives and subsequently heading Founders’ Office operations to drive strategic growth, improve operations, and enhance user experience.

Key Contributions:

Strategic Community & Marketing Leadership

Community Programs & Resources:

Puppy Parenting School: Designed and launched a 4-week educational program for first-time puppy parents, graduating 500+ participants in just three months.

Learn Section: Developed a curated hub of blogs, videos, quizzes, and dynamic courses to educate and engage the dog-parenting community.

Listing Platform: Launched a comprehensive directory featuring 100+ dog boarding houses, 50+ experts, and 50+ businesses like bakeries and stores.

Operational Excellence:

Migrated customer and partner support systems from WhatsApp to a streamlined chat and ticketing platform using Freshchat and Freshdesk, reducing the average first response time to under 30 seconds.

Automated reporting processes using Mixpanel, enabling real-time insights and smoother operations.

Improved customer renewals process through automation, reducing time from 24 hours to just 15 seconds.

Data-Driven Growth:

Worked on pricing and supply chain strategies to enhance profitability, increasing average order values (AOV) from ₹3000 to ₹4200 for first-time customers and ₹3500 to ₹4400 for returning customers.

Achieved a 30% average margin, significantly reducing the CAC recovery period from 18 months to just six months.

Leadership & Collaboration:

Partnered with cross-functional teams to define growth objectives, establish KPIs, and refine marketing campaigns based on customer feedback.

Created Standard Operating Procedures (SOPs) and Key Result Areas (KRAs) for seamless team operations.

Established structured goal-setting processes across annual, quarterly, monthly, and weekly timelines.

Community & Product

Community Growth & Engagement:

Grew the active user base to 15,000, achieving a consistent 10% month-over-month growth.

Fostered a vibrant, interactive environment, generating 5,000+ monthly community posts by March 2023.

Monetization & Revenue:

Launched an in-app shop, increasing the percentage of monthly transacting users from 1% to 10% in three months with an AOV of ₹2700.

Drove sustained revenue growth and enhanced user lifetime value.

Events & Education:

Organized 50+ online events with dog behaviorists, trainers, and nutritionists, averaging 100+ sign-ups per event.

Established Sploot as a trusted educational resource for the dog-parenting community.

User Engagement:

Maintained high engagement rates with newsletters (21% open rate) and push notifications (17% open rate).

Analytics & Marketing:

Implemented Mixpanel for product analytics and WebEngage for omnichannel marketing.

Leveraged insights to refine strategies, personalize user journeys, and enhance community engagement.

Why Choose Me?

I combine creative strategy with operational expertise to deliver results that matter. My approach focuses on understanding each brand's unique needs and delivering tailored solutions to enhance growth, engagement, and revenue. If you’re looking to scale your community, optimize your operations, or craft engaging content, let’s connect.

Next Steps

Let’s discuss how I can help your brand achieve similar results. Contact me at workwithrobin@icloud.com

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Posted Dec 21, 2024

Scaled sploot with 10% MoM growth, 15K+ users, 30% AOV increase, CAC recovery in 3 months, & automated operations. Built community trust via programs & events.

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