Community & Operations for Zymrat

Project Duration & Place: March 2021 - January 2022 | Bangalore, India

As a freelance Community Operations Manager for Zymrat, I specialized in scaling their community, optimizing operations, and driving measurable business results. My expertise spanned community building, content creation, customer care, and strategic marketing, all tailored to enhance user engagement and operational efficiency.

Scaling a brand in the competitive fitness industry requires creativity and strategic execution. I bring a proven track record of implementing solutions that connect communities, build customer loyalty, and drive revenue growth.

Grew Zymrat's online community to 25,000+ members, fostering active participation from coaches, customers, and influencers.

Developed engagement strategies that achieved consistent 10% month-over-month growth.

Spearheaded community-driven initiatives on THR: The High Road, a blog focused on fitness, health, and lifestyle, enriched by contributions from influencers, trainers, and entrepreneurs.

Built and led a Customer Care team to manage 100+ daily inquiries, improving response times from 4 hours to just 60 seconds using Freshdesk.

Delivered exceptional customer satisfaction by refining processes, communication, and workflow.

Increased Average Order Value (AOV) from ₹1,500 to ₹2,500 by integrating user-friendly tools and third-party applications to streamline the purchase journey.

Directed seamless operations, from order fulfilment and vendor coordination to issue escalation and reporting.

Maintained accuracy and timeliness across customer interactions, enhancing the overall experience.

Revamped email campaigns, increasing open rates from 5% to 25% through compelling subject lines and personalized targeting.

Leveraged analytics to fine-tune content and drive engagement.

Produced high-impact videos, such as the Man of the Hour Series featuring inspirational stories like Nawab Khan, a one-legged runner who overcame adversity.

Developed content that provided actionable advice, including trekking preparation guides and fitness entrepreneurship insights.

Designed and implemented campaigns across Instagram and Facebook, driving engagement through visually appealing posts, fitness tips, and success stories.

Managed Zymrat's blog, creating content that resonated with fitness enthusiasts while collaborating with guest editors and influencers.

Focused on fitness, nutrition, lifestyle, and science-backed health advice, driving meaningful conversations and traffic.

Man of the Hour Podcast: Nawab Khan’s Inspirational Journey

Himalayan Trek Guide: Essential Tips for Trekkers

Fitness Entrepreneurship Series: Thought Leadership in Fitness

I combine creative strategy with operational expertise to deliver results that matter. My approach focuses on understanding each brand's unique needs and delivering tailored solutions to enhance growth, engagement, and revenue. If you’re looking to scale your community, optimize your operations, or craft engaging content, let’s connect.

Let’s discuss how I can help your brand achieve similar results. Contact me at workwithrobin@icloud.com