NovaEnergy Pitch Deck Design

Industry: Energy

Challenge: NovaEnergy, an energy startup focused on off-grid solar solutions in rural Africa, needed a pitch deck to secure partnerships with major energy firms. The goal was to simplify the technical product details and highlight the social impact of providing energy access.

Creative Process: For NovaEnergy, the challenge was to make off-grid solar technology feel exciting and impactful. I started by identifying the core message: access to energy = access to opportunity. I then crafted a visual story that connected the technology to real lives, using images of rural communities, global energy gaps, and light-infused graphics that symbolized hope and progress.

The existing draft was heavy on technical details but lacked emotional appeal. My approach was to streamline the content into three key pillars: the problem (energy inequality), the solution (affordable solar tech), and the impact (social and economic benefits). I used bold typography, simple iconography, and animated Figma prototypes to bring their product to life.

Created a sleek, dark-themed deck with energy-themed visuals like light beams, grids, and global maps.

Used bold statistics to emphasize market opportunity and visual storytelling to connect energy access with real-life community impact.

Streamlined a 15-slide pitch into clear, impactful sections: Problem, Solution, Market, Impact, Financials.

Incorporated animated prototypes of solar units in Figma to show the technology in action.

Problem Solved: By transforming a dense technical deck into a story-driven, visually captivating pitch, I helped NovaEnergy connect with investors on both a logical and emotional level, resulting in new partnerships and accelerator program acceptance.

Outcome: NovaEnergy secured two major partnerships and advanced to the final round of a global energy accelerator, citing the pitch deck as a key factor in showcasing their potential.