1 Click Capital | Ui/Ux | Brand Guidelines | 3D Animations

• Objective: Create a visually engaging website showcasing 1 Click Capital’s loan products through 3D animated environments that directly represent their profiles.

• Tools Used:

• Figma: For wireframes and user experience design.

• Google Docs: For outlining loan categories and visual concepts.

• Key Steps:

• Collaborated with stakeholders to define project objectives and identify key user journeys.

• Conceptualized distinct 3D environments for Retail Loans, Working Capital Loans, and Salary Loans.

• Developed a storyline where the mascot interacts with the environments, symbolizing loan profiles in their ideal spaces.

• Objective: Design an intuitive, user-friendly website aligned with the brand’s colors and identity.

• Tools Used:

• Figma: For UI/UX design and prototyping.

• Adobe Illustrator: For creating cohesive design elements.

• Key Steps:

• Designed a homepage featuring the animated mascot as a guide.

• Created sections that showcase Retail Loans in a shop setting, Working Capital Loans in a sleek office, and Salary Loans in a corporate environment.

• Used brand colors throughout the site to ensure consistency and recognition.

• Objective: Build realistic 3D environments representing each loan type’s workspace.

• Tools Used:

• Cinema 4D: For creating 3D models and environments.

• Blender: For enhancing textures and details.

• Key Steps:

• Designed an organized retail space with shelves and a clean aesthetic for Retail Loans.

• Created a professional office setup with desks, computers, and papers for Working Capital Loans.

• Modeled a modern corporate environment with a sleek conference room for Salary Loans.

• Objective: Animate the mascot as the central element to guide users and represent the brand.

• Tools Used:

• Cinema 4D: For 3D modeling and animation of the mascot.

• Blender: For refining mascot movements and interactions.

• Key Steps:

• Animated the mascot navigating through the homepage and guiding users to loan categories.

• Positioned the mascot interacting with each environment, reinforcing its symbolic presence.

• Ensured animations were smooth and visually appealing, with transitions linked to user actions.

• Objective: Build a fast, interactive, and scalable website.

• Tools Used:

• React.js: For developing the front end.

• Three.js: For rendering 3D environments in real-time.

• Node.js: For backend functionality.

• Tailwind CSS: For styling and maintaining consistency.

• Key Steps:

• Integrated 3D environments and mascot animations seamlessly into the site.

• Developed interactive sections for loan categories with hover effects and clickable areas.

• Optimized for performance, ensuring animations run smoothly across devices.

• Objective: Add fluid animations to enhance user engagement.

• Tools Used:

• GSAP (GreenSock): For animation and motion effects.

• Three.js: For animating the 3D environments.

• Key Steps:

• Added hover animations to highlight loan options as users navigate.

• Ensured the mascot transitions smoothly across sections, maintaining user focus.

• Incorporated parallax effects to create depth in the 3D environments.

• Objective: Ensure optimal functionality and responsiveness.

• Tools Used:

• BrowserStack: For cross-browser and device testing.

• Google Lighthouse: For performance and accessibility checks.

• Key Steps:

• Tested navigation, animations, and responsiveness across devices and browsers.

• Fixed minor bugs and improved loading times for seamless performance.

• Conducted usability tests to ensure the website aligns with user expectations.

• Objective: Refine visuals and finalize interactive elements.

• Tools Used:

• Adobe After Effects: For additional polish and visual effects.

• Key Steps:

• Enhanced transitions and interactions to make the site more engaging.

• Synced animations with the brand’s messaging to improve storytelling.

• Finalized mascot animations for consistency with the brand identity.

• Objective: Deploy the website and ensure a successful launch.

• Tools Used:

• AWS: For hosting and deployment.

• Google Analytics: For tracking user engagement.

• Key Steps:

• Launched the website with fully integrated 3D environments and mascot animations.

• Configured analytics tools to monitor performance and user behavior.

• Provided a training session for the client team to manage updates.

• Objective: Offer continuous improvements and updates.

• Key Steps:

• Monitored site analytics and user feedback to identify optimization areas.

• Updated animations and environments as per evolving requirements.

• Ensured all updates align with 1 Click Capital’s brand identity and objectives.

This visually rich and interactive website design for 1 Click Capital delivers an engaging user experience, effectively showcasing loan products with symbolic 3D environments and an animated mascot for better brand recognition.