Storytelling: give them a reason

Storytelling: give them a reason to buy.

My view of marketing is simple. Give the right people a reason to buy. Know the problem, know the person, then tell the story that makes your product the obvious answer.

My 4P view starts with the customer, not the company.

→ Product: what you sell and the result it really gives

→ Place: where customers find you and what it costs them

→ People: exactly who it's for, and who it isn't for

→ Problem: the pain or desire that makes them act now

Then the story. The customer is the hero and you're the guide. Hero, problem, guide, plan, result.

The café example shows the difference between listing features and telling a story the customer sees themselves in (illustrative example).