5 numbers every small business should know (and most don’t) 👇
Enquiries per month, and where they came from
Conversion rate: how many enquiries become customers
Cost per customer: marketing spend ÷ new customers
Average sale value
Repeat rate: how many customers come back
You don’t need fancy software. A simple spreadsheet updated monthly beats guessing.
Which of these do you track today?

0 likes · 0 views · Nov 3, 2026
5 numbers every small business should know (and most don’t) 👇 Enquiries per month, and where they came from Conversion rate: how many enquiries become custo...