Brand identities: Compound Strategy and

Brand identities: Compound Strategy and The Property Journal.

Two brand identities built from scratch, each with its own colours, type and voice.

Compound Strategy (marketing consultancy). Navy and gold for trust and value, Inter Black for clarity, and a voice that's plain English, honest numbers, no hype. Every piece ends with one clear next step.

The Property Journal (construction education page). Warm paper background, charcoal and construction orange. Practical, trustworthy and local, so topics like estimating and take-offs feel easy to follow.

Both brands are used consistently across social posts, lead magnets and video.