Launch in a Box: Messaging + Promo Assets for an Event
Kay Milton Morrison
Launch in a Box: Messaging + Promo Assets for a Branded Event Series
When a local event series needed to look polished and partner-ready (without a huge team), I created a flexible campaign kit with copy for every phase of the launch—from announcement to post-event follow-up.
This project blended storytelling, community engagement, and conversion-focused copy for email, social, and digital promo.
What I Did:
Campaign theme + launch messaging
Email (announcement + reminder)
5 social captions & templates
Partner flyer/promo copy
Post-event thank-you email
Outcomes:
40%+ open rate on emails
Event sold out in advance with no paid ads
Partner content reuse across 4+ follow-up events
🎯 Need launch messaging that builds buzz (and actually delivers)? I’ve got you covered.
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Posted Jun 21, 2025
Created a full campaign messaging kit for a branded event series, driving strong partner engagement, high email open rates, and successful event turnout.
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Timeline
Apr 9, 2025 - May 31, 2025
