Crafting a Bold Brand Voice and Optimizing Local Discovery
Kay Milton Morrison
Faded Truth: Crafting a Bold Brand Voice and Optimizing Local Discovery for a Barbershop
Cutz by Showtime needed more than just visibility—they needed voice. I developed a distinct brand tone that balanced swagger with credibility, then used that voice to write SEO-friendly content for their website, Google Business Profile, and social media.
I also led a light brand refresh and developed positioning to help convert local search traffic into booked appointments.
What I Did:
Voice & tone guide creation
Google Business Profile optimization
Location-based service descriptions
Website copy with built-in SEO
Social media captions for promos
Outcomes:
Tripled GBP search views in 90 days
More consistent voice across web + social
Improved search ranking for service-related queries
Need to clean up your digital presence and show up stronger? Let’s polish your voice.
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Posted Jun 21, 2025
Developed a bold, consistent brand voice and optimized local search visibility for Cutz by Showtime, boosting engagement and bookings through SEO driven content
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Timeline
Jan 6, 2024 - Ongoing
