Version 1 was a promising outcome in my opinion. However, th...

Version 1 was a promising outcome in my opinion. However, the feeling was too medieval for a brand meant to guide its members into the future. The past does feel fresh when brought into the future sometimes but the objectuive is pure futurism here. Leaning into the idea of Puerto (Port), it feels like Harbors, waterways, rudders, oars, navigation etc. Still think I can use version 1 for some fun branding experiences when I want to communicate Heritage and Wealth. Not sure where I am heading with the stars eyt but as of now they feel important enough to try and implement.