Brand & Print — Identity Systems and Campaign Design

This collection brings together selected identity and print work from my independent studio and organizational roles. It shows how I carry a visual idea into the surfaces a team actually uses: packaging, signage, business cards, campaign artwork, and written brand standards.

I start with the audience and the places the design must appear. I explore distinct directions, show them in context, then build the variations and rules needed for consistent use. A mark has to hold up in one color, at small sizes, and in the hands of a printer or another designer.

Vague Family Farm: Illustrated and one-color identity directions, a monochrome variation, packaging and signage mockups, and a guidelines document covering palette and typography.

Veteran Launchpad: An emblem and combination mark, a named palette, typography guidance, and business card applications.

NOAA Global Systems Laboratory: A lab identity standard covering the mark, color, gradients, typography, and practical image rules, alongside program and product marks.

Tigerpaw Software: Print and digital campaign artwork, referral-program materials, podcast artwork, and a program identity designed within an existing brand.

The finished deliverables include identity variations, named color systems, typography roles, practical applications, and guidelines written for the person applying the brand next. The full collection also includes illustration, posters, apparel graphics, and standalone marks. The emphasis is on craft and a usable handoff; no sales or conversion lift is claimed for this collection.