El Refugio de la Vigilancia

Project: Comprehensive branding for "El Refugio de la Vigilancia," a serene cabin retreat nestled in nature.

Goal: To craft a visual identity that evokes tranquility and warmth, positioning the cabin as a premium yet rustic sanctuary, inviting guests to escape into a peaceful natural oasis.

The brand identity is anchored in the theme of "Shelter" (Refugio). I developed a minimalist and timeless aesthetic that deeply resonates with the surrounding environment, steering clear of artificiality in favor of authentic, handcrafted shapes and textures.

Symbolism: The logo marries architectural lines with natural motifs, embodying the safety of the cabin harmoniously integrated into its wild surroundings.

Organic Palette: The color scheme draws inspiration from raw materials, featuring earth tones, deep forest greens, and warm neutrals that mirror the cabin's wood and stone construction.

Typography: A curated blend of clean, modern sans-serifs paired with classic touches, conveying contemporary comfort infused with traditional rustic charm

To ensure an immersive guest experience, the branding extended across various physical and digital platforms:

Stationery & Welcome Kits: Crafted with tactile materials, such as recycled paper, reinforcing the retreat's eco-friendly ethos and organic feel.

Signage & Wayfinding: Minimalist icons that effortlessly blend into the natural landscape, ensuring clear navigation while preserving the site's tranquility.

Social Media Strategy: An engaging visual grid prioritizing stunning landscape photography, with the brand's textures framing the "silent" beauty of the location, sparking interest and connection.

The outcome is a soulful and cohesive identity that transforms a simple stay into a profound brand experience. The visual system powerfully communicates the “Refugio” promise—a haven to disconnect from the chaos and reconnect with nature.