I was tasked with designing a new app icon for Vista Auction, a platform aiming to translate its established brand identity into a functional, high-impact mobile presence. The goal was to create a visual mark that felt familiar to existing users while ensuring visibility in a crowded app store environment.
The Challenge
This was more complex than merely "copying and pasting" the logo:
Scalability: The original logo contained fine details, which would become indistinguishable at smaller sizes.
Brand Recognition: It was essential to retain the essence of "Vista" without using the full wordmark.
Modernization: The design needed to convey a "tech-forward" feel to align with the app launch.
The Process
I structured my process into clear phases, showcasing my methodology:
Phase 1: Exploration & Gridding
I began by analyzing the existing Vista Auction brand elements. Utilizing mathematical construction grids, I ensured that every curve and line was optically balanced for high-resolution displays.
Phase 2: Concept Development
I developed three distinct design directions:
Direct Adaptation: A faithful rendition of the primary logo, preserving key elements.
Color Inversion: A lighter version of Concept 1, utilizing the distinctive dark blue from the logo to highlight the price tag element for contrast.
Minimalist Modern: Simplifying elements for maximum legibility while maintaining brand integrity.
The Deliverables
Here’s what I included to demonstrate my organizational skills:
Vector Source Files: (.AI format)
Web-Ready Formats: (.SVG files)
Mobile Exports: Multiple PNG sizes (ranging from 1024px to 512px).
Presentation Deck: Showcasing the icon within real-world mockups for context.
Closing Thought
This project was an exercise in precision. I focused on delivering a design that honored the brand's history while addressing the technical requirements of modern UI design. This balance between tradition and innovation is crucial for creating impactful visual identities
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Posted Dec 16, 2025
Created a distinctive app icon for Vista Auction, blending brand familiarity with modern design for maximum visibility in a competitive app store.