ZCL's primary target users include kids, primary students, adults and elderly retired people who need to research a topic or are interested in learning and reading.
Lead UX designer for the design of the app and responsive website from concept to delivery. Conduct user research and interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iteration on designs, defining information architecture and responsive design.
The limiting factors in this project were the limited information I could get from the Zagreb City Library and its members regarding user interviews due to the hierarchical bureaucracy and decision-making process. Despite that constraint, I managed to find an optimal amount of interviewees.