Startup Web & Mobile Design in USA 🇺🇸

Web Design

Paylinkz

UI/UX Designer

2022

To obey the nondisclosure agreement with Paylinkz, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Paylinkz.

With the rise of various digital payment methods like Venmo, CashApp, Zelle, and PayPal, users often struggle to manage multiple payment links. This fragmentation leads to confusion, missed transactions, and inefficiency in managing digital payments across platforms.

Create a unified, user-friendly platform where users can consolidate all their payment methods into a single, shareable link.

Design a seamless experience for both mobile and web platforms, ensuring consistency and usability across devices.

Conduct user research to identify pain points in managing multiple payment methods.

Develop responsive wireframes, high-fidelity prototypes, and a comprehensive UI design system for both mobile and web.

Collaborate closely with developers to ensure accurate implementation and optimize the design for responsiveness.

Balancing simplicity and functionality for both mobile and web experiences while accommodating multiple payment integrations and maintaining a consistent design language.

Conducted competitive analysis and user interviews to understand user expectations for both mobile and web platforms.

Employed a mobile-first approach while ensuring scalability and responsiveness for desktop users.

Implemented a minimalistic design approach with intuitive navigation, clear CTAs, and consistent branding across devices.

The final product offers a streamlined and cohesive experience, reducing user friction in managing multiple payment methods. The responsive design for both mobile and web received positive feedback for its simplicity and efficiency. User engagement rates increased as a result of the consolidated, intuitive platform

Monitor User Feedback: Continuously gather user feedback through in-app surveys and usability tests to identify any friction points or additional user needs.

Iterative Improvements: Set up bi-weekly design review sessions with stakeholders to prioritize and implement design enhancements.

Expand Integrations: Research and design potential integrations with emerging payment methods to expand the platform’s versatility.