Feromon Group

Achievements:

1. Analyzed the current processes within the marketing team and organized their workflow using Bitrix.

- This led to

- Improved communication between the marketing department and other company divisions (technical team, kitchen, management, etc.).

- Better planning of the team’s work months in advance.

- More accurate budgeting.

- Reduced instances of missed deadlines.

1. Implemented the use of "live content" in social media by involving company staff in filming, which resulted in a 30% average increase in audience reach.

2. Quickly adapted the strategy during the Instagram ban by creating a Telegram channel from scratch and optimizing ads on VKontakte, maintaining the same level of social media inquiries as before.

3. Developed and implemented digital QR menus across the chain’s venues, which helped increase the average check and, consequently, the company’s monthly revenue.

4. Created and executed a go-to-market strategy for opening new branches of the chain. This clear action plan has been used to successfully open four additional locations.

5. Analysed the app’s performance (primarily a loyalty program) and suggested improvements. As a result, numerous bugs were fixed, the app’s functionality was enhanced, and venue attendance increased through event announcements on the platform.

6. Established mutually beneficial relationships with print advertising contractors (flyers, banners, stickers, merchandise), significantly reducing search time and saving the company budget.

7. Fostered partnerships with brands (tobacco brands, barbershops, electronics stores), leading to more frequent joint events and valuable prizes for giveaways provided by partners.