SOK | Creative Direction | Content Curation

Social Media Strategist

Art Director

Content Creator

Adobe Illustrator

Instagram

Every spice has a story! 🌶 ✨

A go-to-market strategy for a new cloud kitchen, Stories of Kitchen that offers authentic recipes from North Indian cuisine with traditional preparation techniques.

Role: Project Manager and Creative Director

For this project, my role was to ensure branding, packaging, website, and product shoot was all done in alignment with the client's vision and mission. Basically, all things creative and on time for a Brand Launch!

Brand Launch Goal: To capture the true essence of North Indian cuisine and the authentic recipes that Stories of Kitchen brings to life for all foodies 💯

Bringing their Vision to 🪄 Life 🪄

a.k.a their brand shoot.

I was in charge of creative direction and graphics post-shoot. After a strategy call with their marketing head, I put together a mood board along with 3 major content buckets for their brand.

Authentic Recipes ⚡️ Traditional Flavours ⚡️ The Experience

Images from the Brand shoot Authentic | Traditional | Exquisite

Images 🔹➡️🔹 Content

The Launch strategy for SOK was to focus entirely on brand awareness while wrapping people in the true essence of North Indian flavors!

Stories of Kitchen (SOK) is part of the MRG group which is one of the biggest chains of premium hotels in southern India. Hence, for the SOK launch, they required multiple stories for their company-wide staff to post on their social media platforms.