June 2024

Specific Health Massage Therapy is a massage therapy business specializing in pain management, soft tissue injuries, geriatrics and rehabilitative techniques. Their goal is to relieve pain while restoring balance to muscles to create fuller range of motion through function movement, soft tissue manipulation and rehabilitation techniques.

Signature Brand Design

The goal for Specific Health Massage Therapy's branding is to appeal to active individuals, or those who once were, aged 16-65 - people affected by overuse, athletes in training, and those interested in alternative healing options. Their audience values movement for a healthy life and understands that achieving change takes time and commitment. A color palette of blues, greens, and neutral tones alludes to healing, calmness, health, and well-being. The font's organic curves and lines evoke the essence of massage, movement, and muscles, reinforcing the overall theme.