140x lead generation using YouTube’s rich contextual marketing
K I Prantik
During COVID-19, reaching poultry farmers cost-effectively was crucial to promote the H9N2 vaccine and raise awareness about Avian Influenza.
Objectives
1️⃣ Build awareness about the H9N2 vaccine and collect cost-effective leads to drive sales.
2️⃣ Educate farmers on Avian Influenza and poultry health.
Core Idea
I leveraged YouTube’s rich contextual content to reach poultry farmers efficiently. By analyzing content consumption patterns, I targeted relevant YouTube channels, videos, and keywords. Content marketing played a key role in educating the audience.
Execution
📌 Used YouTube ads on poultry-related content to engage the right audience.
📌 Targeted high-intent users with strong CTAs to generate quality leads.
📌 Cross-posted expert Facebook Live sessions to educate farmers.
📌 Boosted recorded live videos on YouTube for extended reach.
Results
✅ 140x ROI on sales vs. ad spend, with 10% of sales influenced by digital efforts.
✅ 3 million+ birds vaccinated due to the campaign.
✅ 300+ responses recorded at launch via the microsite.
✅ Employees from major poultry farms (Renata, C.P. Bangladesh, Square Agro, etc.) registered through the lead form.
✅ YouTube ads: 136K+ views, 47.31% completion rate, 1.29% CTR.
This high-impact, cost-effective campaign successfully reached the right audience, driving awareness, education, and significant business results.
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Posted Feb 7, 2025
Promoted the H9N2 vaccine via YouTube ads, educating poultry farmers, generating leads, and driving 140x ROI, with 3M+ birds vaccinated.
