During COVID-19, reaching poultry farmers cost-effectively was crucial to promote the H9N2 vaccine and raise awareness about Avian Influenza.

1️⃣ Build awareness about the H9N2 vaccine and collect cost-effective leads to drive sales. 2️⃣ Educate farmers on Avian Influenza and poultry health.

I leveraged YouTube’s rich contextual content to reach poultry farmers efficiently. By analyzing content consumption patterns, I targeted relevant YouTube channels, videos, and keywords. Content marketing played a key role in educating the audience.

📌 Used YouTube ads on poultry-related content to engage the right audience. 📌 Targeted high-intent users with strong CTAs to generate quality leads. 📌 Cross-posted expert Facebook Live sessions to educate farmers. 📌 Boosted recorded live videos on YouTube for extended reach.

✅ 140x ROI on sales vs. ad spend, with 10% of sales influenced by digital efforts. ✅ 3 million+ birds vaccinated due to the campaign. ✅ 300+ responses recorded at launch via the microsite. ✅ Employees from major poultry farms (Renata, C.P. Bangladesh, Square Agro, etc.) registered through the lead form. ✅ YouTube ads: 136K+ views, 47.31% completion rate, 1.29% CTR.

This high-impact, cost-effective campaign successfully reached the right audience, driving awareness, education, and significant business results.