E-commerce Success through Facebook Ads for Bengal Meat

Background: Bengal Meat, a prominent brand in the food industry, aimed to make meal preparation easier and more enjoyable during Ramadan, a significant period for the country’s predominantly Muslim population. The challenge was to increase sales with less than half of the previous year's budget, while ensuring maximum reach and engagement through digital media.

Objectives: The primary objective of the campaign was to achieve the highest return on a significantly reduced budget by serving quality content to the right audience. The goal was to drive purchase intent during Ramadan, maximize sales, and maintain brand relevance in the digital space.

Core Idea: The core idea was to leverage the power of Meta platforms (Facebook, Instagram & Audience Network) to deliver tailored content that resonates with specific target audiences. By creating relevant and engaging content, and optimizing for platform-specific performance, the campaign aimed to reduce the conversion rate and maximize return on ad spend (ROAS).

Execution: The plan across Meta platforms by creating relevant content tailored to specific audience segments. Content was developed to resonate with different target groups, including images, videos, and promotional posts, focusing on the product range and its benefits during Ramadan. Targeted ad campaigns were run on Facebook and Instagram, setting different target groups according to the product types. Based on previous customer behavior, platform-specific content was promoted on Facebook and Instagram for the best use of each platform. Content tailored to custom audiences ensured the right message was delivered to the right audience at the right time. Throughout the campaign, conversion rate optimization was a key focus.

Execution: The plan across Meta platforms by creating relevant content tailored to specific audience segments. Content was developed to resonate with different target groups, including images, videos, and promotional posts, focusing on the product range and its benefits during Ramadan. Targeted ad campaigns were run on Facebook and Instagram, setting different target groups according to the product types. Based on previous customer behavior, platform-specific content was promoted on Facebook and Instagram for the best use of each platform. Content tailored to custom audiences ensured the right message was delivered to the right audience at the right time. Throughout the campaign, conversion rate optimization was a key focus.