Digital Media Strategy, Buying and Execution for Emirates
K I Prantik
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Posted Jan 27, 2025
Developed comprehensive digital media strategy that enhanced Emirates' brand presence globally, resulting in a ˜2x growth in Brand Equity in 2019.
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Clients
Emirates
Duration: Oct, 2014 - Mar, 2020
Services provided:
Develop annual digital media strategy, plan and budget allocation
Execute ad campaigns on Facebook, Instagram, Google Display, YouTube and Programmatic platforms
Prepare trafficking sheet
Performance analysis and reporting
Achievement:
Emirates’ Brand Equity increased by ˜2x compare to target KPI as per GfK brand scorecard in 2019. For 2019, the main KPI was to increase Brand Equity above 18 where I have achieved 34. Not only the main KPI but also all the other funnel wise KPI was achieved.
Emirates Gfk Brand Research on KPI achievement