70% Faster: Custom Shopify Migration and Performance Rebuild

The brand had a strong visual identity sitting on top of a slow, bloated store built on the Focal theme. The technical debt was doing real damage: high bounce rates, sluggish navigation, and a first impression that undercut the brand every time a page crawled to load. The goal was a migration to a leaner, custom architecture that kept the design intact and fixed the speed for good.

I moved the storefront off the restrictive Focal theme and onto a bespoke build on the Harmony framework. That shift bought granular control over the codebase: I stripped the unnecessary scripts, rebuilt the Liquid architecture for efficiency, and kept every piece of the brand's design that mattered. Same look, a fraction of the weight.

Performance Engineering: Cut page load from a sluggish 5 to 6 seconds down to 1.5 seconds, the difference between a shopper waiting and a shopper buying.

Custom Theme Migration: Rebuilt from Focal onto a tailored Harmony theme built to scale with the brand instead of fighting it.

Asset Optimization: Audited and restructured site assets so high-quality visuals stayed sharp without dragging down speed.

Improved UX: Eliminated layout shift and tightened mobile responsiveness, so the page feels stable and intentional on every device.

A refined, future-proof e-commerce site that delivers a premium brand experience at world-class speeds. By improving the site speed by over 70%, we created a frictionless path to purchase that keeps customers engaged rather than waiting for pages to load.