Facity is a student-centric fintech product

Facity is built to streamline the everyday financial chaos of campus life. It focuses on the small but constant transactions students make daily all from one clean, digital wallet.

Facity also includes a shuttle feature that lets students book or schedule campus rides directly in-app. On top of that, students can discover and pay for campus events without chasing physical tickets or middlemen.

I started by talking to students and paying attention to how they manage life on campus. That gave me clear insight into the frustrations around daily payments, unreliable shuttle transportation, and messy event ticketing. Understanding their routines and behaviors helped me see what was actually slowing them down.

With those insights, I explored different ideas and shaped a direction that felt realistic and useful. I focused on the features that would create the most impact, planned out how everything should flow, and made sure each idea solved a real student problem. The goal was to design something that blended naturally into their everyday habits.

Once the direction was solid, I brought everything to life through screens and interactions. I created a centralized dashboard, simple wallet actions, smooth shuttle booking, and secure event tickets. Every design choice aimed to reduce friction, add clarity, and make campus tasks feel easier, faster, and more connected.

Unreliable Campus Transportation - This showed the need for a reliable booking system that reduces wait time and unpredictability.

Scattered Daily Transactions - This emphasized the demand for a centralized platform that organizes day-to-day campus spending.

Event Ticketing Chaos - This exposed the need for an accessible, verified event marketplace without middlemen.

Transparency & Trust Issues - This reinforced the importance of secure ticket verification and digital records.

To design a product that genuinely fits into campus life, I focused on simplifying the scattered everyday interactions students already go through.

The core strategy was to reduce friction by centralizing the most common student activities. Each feature needed to feel accessible within a few taps. I prioritized clear navigation, fast actions, and transparent transaction records to build trust among students who frequently deal with unreliable processes.

By aligning the product with real student behaviour, the direction became about cutting time wastage, removing middlemen, and making campus interactions feel effortless. Instead of forcing students to switch apps or chase information physically, Facity brings everything into a single, reliable interface built around their daily rhythm.