Design Problem

To design a logo for a company which provides individuals in need of financial assistance for medical, educational and other reasons.

Target Audience :

Individuals needing aid, and large organisations which provided the required aid.

Logo Concept Explained

The organisation provides aid to individuals who need financial assistance for medical or other reasons. It is supported by the large organisations for this philanthropic work. The client had wanted to project a bringing together of the helper and the helped. The logo shows a bringing together of V and U and makes a bold statement that much can be achieved when we are with you.