Logo Design for Now Naukri

Zazen Creative Space

Brand Designer
Graphic Designer
Logo Designer
Adobe Photoshop
CorelDraw

Design Problem

To design a logo and write a tagline for an online job portal called 'nownaukri.com'. To communicate an upward rise and upliftment via the logo.

Target Audience

All employers and job seekers. 

Logo Concept Explained

A pretty much self explanatory logo which clearly communicates the upward rise through the ‘A’ of naukri which doubles up as an arrow suggesting an upward movement and career growth . The ‘O’ of now doubles up as target signifying the ‘bulls-eye’ concept in terms of finding the perfect job match as per the seeker’s qualifications and requirements. Use of professional colours red and black makes the logo timeless.
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