Design Problem

Design a logo for an online job portal. To communicate an upward rise and upliftment via the logo.

Target Audience

Job Seekers

Logo Concept Explained

A pretty much self explanatory logo which clearly communicates the upward rise through the ‘A’ of naukri which doubles up as an arrow suggesting an upward movement and career growth . The ‘O’ of now doubles up as target signifying the ‘bulls-eye’ concept in terms of finding the perfect job match as per the seeker’s qualifications and requirements. Use of professional colours red and black makes the logo timeless.