• Product Design: Led end-to-end design for the ad intelligence platform, from problem discovery to delivery, collaborating closely with engineering and founders.
• Core AI Features: Designed and shipped key AI flows for insights, comparisons, and smart suggestions, turning complex outputs into clear, actionable UI.
• Better UX: Simplified navigation and workflows, reduced steps for common tasks, improved empty states and feedback, and made the app smooth across breakpoints.
• Fresh Brand & UI: Introduced a cleaner visual system with updated typography, components, and micro-interactions to create a premium, consistent feel.
• Design System: Built a reusable component library and tokens to speed up iteration and keep quality high across the product.