Eden Finance Website Design -DeFi

Eden Finance is an AI-augmented DeFi protocol built on AssetChain, offering yield-bearing stablecoins, decentralized lending, and real-world asset tokenization. I was tasked with designing the landing page to clearly communicate Eden’s unique value, appeal to crypto-native users and fintech builders, and stand out from major DeFi platforms like Aave and Compound.

I worked independently as the sole designer on this project, leading the process from concept to final UI delivery. I collaborated with the Eden team to align on messaging, created a design system for consistency, and ensured seamless developer handoff.

One of the main challenges was getting the right balance between clarity and technical depth. I had to make sure the copy was simple enough for newcomers to understand but still detailed enough to earn the trust of experienced DeFi users.

I made sure the layout was clear and easy to follow and used the design to highlight why Eden is better than other DeFi platforms, like its AI-powered risk tools, support for real-world assets, and super low gas fees. I also used flexible UI blocks so the team can easily update content later on.

The final landing page clearly showed what makes Eden special and helped build excitement ahead of launch. It set the stage for developers to explore the product and made it easier to attract early users.