Prime Vibes
Eber Samaniego
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Posted Dec 19, 2024
Prime Vibes, a new fashion brand for young adults, needed a distinctive and sophisticated visual identity to establish itself for premium social looks.
Prime Vibes
Events Focused Premium Fashion Brand
Challenge
Prime Vibes, a new fashion brand for young adults, needed a distinctive and sophisticated visual identity to establish itself as a go-to provider of premium looks for personal and social events. The challenge was to craft a brand identity that resonated with a style-conscious audience while reflecting the brand’s modern and high-quality ethos.
Solution
I focused on creating a bold and memorable brand identity for Prime Vibes:
Logo Design: Developed a sleek, contemporary logo that balanced sophistication with youthful energy, embodying the brand’s premium positioning.
Color Palette: Designed a vibrant yet refined color scheme that conveyed confidence, elegance, and energy, appealing to young adults with an eye for style.
Typography: Selected modern, clean fonts that enhanced the brand’s aspirational tone.
Visual Elements: Crafted cohesive visual elements, including patterns and textures, that could be applied across digital and physical platforms, reinforcing brand recognition.
Role
Logo Design
Color Palette Creation
Typography Selection
Visual Identity Development
