ModBela, a new entrant in the personalized décor market, needed a complete brand foundation to stand out in a competitive space. From a strategic naming process to a unified visual identity and an engaging website, the goal was to create a distinctive and memorable presence that highlighted ModBela’s unique offerings.

I spearheaded the creation of ModBela’s brand, emphasizing timeless beauty and customization:

Strategic Naming: Developed the name ModBela, a fusion of modern design and timeless elegance.

Visual Identity: Crafted a cohesive brand with a professional logo, refined color palette, typography, and tone of voice that reflected sophistication and creativity.

Website Design: Designed an elegant, functional website to showcase ModBela’s customizable décor solutions and engage their target audience.

Photography Direction: Directed a professional photoshoot to capture the essence of ModBela’s products and style.

Marketing Collaterals: Designed custom stationery and other brand materials to reinforce their distinctiveness and attention to detail.

This comprehensive branding initiative established ModBela as a premium custom décor studio, effectively appealing to discerning clientele.

Branding Strategy & Visual Design

UX and Web Design

Marketing Collateral Development

Photography Direction