Taco Central, a cherished local eatery, needed a brand refresh to better represent its vibrant atmosphere and authentic Mexican flavors. The challenge was to create a cohesive and engaging digital presence that reflected its festive spirit, attract a broader audience through targeted marketing, and streamline operations with digital tools for better efficiency.

I led a dynamic rebranding and marketing process that captured the heart of Taco Central:

Brand Identity: Reimagined the brand with a blend of traditional Mexican aesthetics and a playful modern twist, emphasizing its vibrant and festive nature.

Website Design: Developed a visually rich and user-friendly website featuring bold colors, lively typography, and mouthwatering visuals, mirroring the restaurant’s energy.

Operational Digitalization: Integrated digital tools to enhance efficiency and improve customer interactions, streamlining digital business workflows.

Marketing Collaterals: Designed stationery and materials that reflected the restaurant’s personality, from menus to branded packaging.

Digital Campaigns: Created strategic social content and launched targeted digital ads to boost visibility and foot traffic.

Online Reputation: Improved to 4.7/5.

Website Engagement: Increased by 150%.

Customer Interactions: Enhanced by 25%.

Efficiency: Streamlined 20% of digital workflows.

Branding & Positioning

UX and Website Design

Marketing Collateral Design

Social Media Content Creation

Digital Tool Implementation & Automation

Digital Advertising Campaigns

Online Presence Optimization