Taco Central
Eber Samaniego
Taco Central
Reimagining Brand Identity & Digital Presence
Challenge
Taco Central, a cherished local eatery, needed a brand refresh to better represent its vibrant atmosphere and authentic Mexican flavors. The challenge was to create a cohesive and engaging digital presence that reflected its festive spirit, attract a broader audience through targeted marketing, and streamline operations with digital tools for better efficiency.
Solution
I led a dynamic rebranding and marketing process that captured the heart of Taco Central:
Brand Identity: Reimagined the brand with a blend of traditional Mexican aesthetics and a playful modern twist, emphasizing its vibrant and festive nature.
Website Design: Developed a visually rich and user-friendly website featuring bold colors, lively typography, and mouthwatering visuals, mirroring the restaurant’s energy.
Operational Digitalization: Integrated digital tools to enhance efficiency and improve customer interactions, streamlining digital business workflows.
Marketing Collaterals: Designed stationery and materials that reflected the restaurant’s personality, from menus to branded packaging.
Digital Campaigns: Created strategic social content and launched targeted digital ads to boost visibility and foot traffic.
Results
Online Reputation: Improved to 4.7/5.
Website Engagement: Increased by 150%.
Customer Interactions: Enhanced by 25%.
Efficiency: Streamlined 20% of digital workflows.
My Role
Branding & Positioning
UX and Website Design
Marketing Collateral Design
Social Media Content Creation
Digital Tool Implementation & Automation
Digital Advertising Campaigns
Online Presence Optimization
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Posted Dec 19, 2024
Taco Central, a cherished local eatery, needed a brand refresh to better represent its vibrant atmosphere and authentic Mexican flavors.
