B2B nurturing sequence sample

Subject: Welcome to CompanyName

Pretext: Hi [NAME], and welcome! Improving your online presence boosts your business – especially these days. But you already know this, that’s why you requested a report…

So what did you think of the personalized report you got on [COMPANY_NAME]? You can review it again here.

And now that you know what your online presence looks like, here’s some ways to improve it:

· Control your business listings across 70+ digital directories.

· Ensure consumers have accurate information no matter where they search.

· Get actionable reports and track everything from profile views to calls.

· Use competitive insights to make informed business decisions.

· Monitor and respond to reviews across platforms – all in one place.

We’d love to connect and talk with you about your online goals and how to create a professional appearance that increases your chance of discovery.

To get more information and discuss the plan options, contact us at [contact information]

Subject: The truth about online reviews.

Pretext: When they’re good, business is good. But when reviews are bad, you could lose over half your business. Here’s the data to prove it…

[NAME],

Wouldn’t it be great if every review your business received was positive? After all, 93% of customers read online reviews before making a buying decision. And they trust these reviews just as much as they would a personal recommendation!

What customers say about your business, and how you respond matters.

Good reviews increase customer spending by 31% or more and they improve your ranking in organic local searches. But bad reviews have the opposite effect.

Did you know…

· 94% of people will avoid your business after reading bad reviews about it.

· If your online star rating is less than 3.3, it’s unlikely consumers will engage with your business.

· You could lose as many as 22% of your customers with just one negative article. And if there are three negative reviews, that number increases to 59%.

For small businesses like yours [NAME], this is a balancing act. You’ve got to find a way for your company to show up across platforms, while still maintaining control of what’s being said.

Online reviews can make or break a small business – but it’s time-consuming to manage and respond to what people say on Facebook, Yelp, Google, and everywhere else your business shows up all by yourself.

CompanyName allows you to monitor your reviews across 70+ different platforms. See them all in one place. Share your positive reviews – and respond to negative ones quickly.

Take control of how your business appears to your potential customers online. Learn more at [contact information]

Subject: How to spy on your customers without feeling bad about it.

Pretext: Big companies are already doing this, [NAME].

Yes, the word “spy” sounds bad – and in some situations it is. For example, if you’re a secret government agent engaging in espionage then spying is bad.

But if you own a small business and just want to know more about your customers and what catches their eye so you can make more sales – then spying is good.

Big companies do it all the time. Their marketing decisions are guided by ROI. And in order to know what’s working, and what’s not, they use tools to track online visitor interactions. Technically it could be spying – or you could say that they are obtaining actionable insights that help drive informed business decisions.

You can access this information about your customers too with CompanyName. We’ll help you:

· Discover how many views your listings get across platforms

· Identify which listings lead your prospects to take action.

· Show you how to use these insights to move your marketing efforts in a direction that generates more sales.

CompanyName puts you in control of your business across 70+ online local listings. Learn more here: [contact information]

Subject: Does this sound like you [NAME]?

Pretext: You know the value of a strong online presence but finding time and money to manage it isn’t easy and you could use a few tips (keep reading – we’ve got you covered).

In more than half of all small businesses, owners run the marketing. Yet, most don’t have time to keep up with the different tools and digital platforms.

If you’re in this category too, [NAME], here’s a few ways to get control of the situation:

#1: Create SMART goals for your business. SMART goals are specific, measurable, actionable, relevant, and timely. Breaking goals down this way reduces the overwhelm and sets you on a path with a plan for measurable success.

#2: Improve your organic traffic. Simple changes to your SEO can help boost your website so that more people find you when they do an online search. A higher number of positive reviews can also increase your local visibility online.

#3: Leverage tools with proven results. As a small business owner, you only have so much time in a day to get it all done. And time is money. You can save valuable time by leveraging a tool that’s already working.

CompanyName Small Business allows you to manage your online presence across 70+ platforms from a single dashboard. Plus, you’ll receive actionable reports on how visitors interact with your listings. It’s affordable, insightful, and it works.

Check out this recent review of our service:

We were looking for a solution for our dealer network to ensure their company information was correct across the internet. Since each dealership is uniquely different, we needed a program that suited all those needs and provided good customer service to our network. After looking at several different options, we came across CompanyName and saw that the price and features outweighed our other choices. It was an easy decision at that point. The specialist we worked with did a great job to help us on board our dealers and, when our time was limited, that specialist went above and beyond to ensure we got our network live quickly…This really saved us time while managing an entire network of dealers’ information. – Marketing Director, ABC Industries

Find out more about CompanyName here: [contact information]

Subject: Learn from the pizza guy who’s making a name for himself

Pretext: Ararat owns 19 pizzerias in Southern California – and he’s leveraging a powerful tool to manage them all. But before we get into his story, here’s why it matters…

Whether you own one location or multiple storefronts, keeping your online listings current and relevant is an ongoing task. Maybe you’ve changed your store hours for the holidays, or because of COVID. Perhaps you’ve opened a new location, or recently moved. If your online listings are not up to date, you can lose potential customers.

Yet, for most small business owners, this task is put on the back-burner way too often.

You could continue on this way, or you do what the owner of Big Mama’s & Papa’s Pizzeria did. Owner has 19 different locations of this pizza joint. And he’s leveraged CompanyName to help him manage his pizza empire’s online presence. Here’s what he has to say about it:

We currently have Google listing active for our 19 locations throughout Southern CA…We wanted to maximize our efforts to build a powerful SEO for our brand and what better way than to try CompanyName and see what they offer. CompanyName offered to organize our listings throughout their platform as well as 60 other platforms linked to them…My Favorite part about CompanyName is the dashboard that they offer for us to login and see all 19 locations.

- Owner, Big Mama's & Papa's Pizzeria

CompanyName helps Owner to stay organized and grow his business. It’s an affordable solution that helps you leverage your online presence to get more customers. Learn more about it here: [contact information]

Subject: Here’s to doing less work to reach more people

Pretext: You are just a few steps away from making this happen, [NAME]. Here’s how to do it…

It doesn’t require a lot of money or time – just a few clicks of the mouse and a commitment to get your company’s online presence in shape – starting now. What if you could…

· Control your online presence across platforms in one place

· Manage multiple location listings simultaneously

· Ensure customers have current information on you no matter where they search

· Get reports and competitive intelligence on your views that drive informed decisions

· Respond quickly to feedback across platforms all in one place

· Get help from dedicated listing experts to promote your business

CompanyName is the all-in-one platform that helps you manage your online presence across a network of 70+ directories, digital maps, apps, social networks, GPS systems, and search engines. You want to stay in control of how your business listings look online. CompanyName is the affordable small business tool to help you do it.

Discover more on how CompanyName can help your business here: [contact information]

Subject: [NAME], are you a person of action?

Pretext: Then here’s a challenge for you…

But first, to prepare you for this challenge, check out this Irish Proverb:

You’ll never plough a field by turning it over in your mind.

You’ve received multiple emails about how CompanyName can help you manage and even grow your online presence. By now you know that it offers a single dashboard where you can view all your online listings, keep them up-to-date, access reports on what’s working, and even monitor reviews of your company and respond quickly to feedback.

CompanyName offers expert support for this service – and you have several affordable options to choose from. But you’re still “thinking about it”, right?

Maybe it’s time to stop “turning it over in your mind” as the proverb says and get to “ploughing”. What do you think [NAME]?

What could you do with all the extra time when you aren’t managing multiple listings – or all the extra leads who find your business because of your new and improved online presence?

Today we challenge you to take action. Learn more about CompanyName, the affordable small business solution to manage your online presence: [contact information]