Email Automation- The right way

Problem: The problem I see with business owners after subscribing to their email list is how their email sequence is set up. It was solely used to pitch their service to the reader (template shown below), without providing much value or nurturing relationships

Why is this a problem?

Well, Google rolled out a few updates in February 2024 in Gmail to stop senders using the churn-and-burn method of constantly pitching products/services. Bombarding subscribers with unwanted emails damage the sender's reputation aka deliverability.

As for the people on the other end of those emails, only a small percentage of customers are ready to purchase immediately after opting into an email sequence. So pitching them directly afterward not only lowers the chance of them making a purchase but also hurts the deliverability. Why? Because if they're being pitched something they're not interested in at the moment, they're less likely to open the email & more likely to send it to spam. Leading to decrease deliverability

Solution

Here's where I come into play. Instead of focusing on spammy "buy this" type of emails, I work with Google's new update by providing user-friendly emails that provide value, nurture leads, and build trust. Resulting in a better sender reputation and more sales for your business.

Done through a proven done-for-you email automation sequence that ensures the right emails get sent out at the right time. Ensuring that your marketing funnel running at max efficiency.

Plus uninterested subscribers are set to be segmented into a different list. Keeping your sender reputation upright by eliminating uninvolved subscribers.

(The right sequence shown below👇)

Emails that are lead with value, that'll turn your nonchalant subscribers into die-hard fans.